Taylor Hicks has been dropped from his recording contract with J Records, according to this article in the Hollywood Insider. Is this a sweet release for Hicks? Too soon to tell, too soon to even know if the report is accurate.

But you can’t open a music publication these days without seeing something on the state of the record business, so this news about Hicks and my persistent ignorance on the topic caused me to turn back to a recent article in Wired that I’d only skimmed:

David Byrne’s Survival Strategies for Emerging Artists — and Megastars

The article is long, but worth it. He offers a concise history of how technology effected our relationship to music:

Technology changed all that in the 20th century. Music — or its recorded artifact, at least — became a product, a thing that could be bought, sold, traded, and replayed endlessly in any context. This upended the economics of music, but our human instincts remained intact. I spend plenty of time with buds in my ears listening to recorded music, but I still get out to stand in a crowd with an audience. I sing to myself, and, yes, I play an instrument (not always well).

But the meat of the article is his assessment of how recent changes in technology influence the traditional business model and his outline of six basic distribution models in this brave new world. Between total control by the label on one end (what Byrne calls the 360, or equity, deal) and self-distribution on the other are several other possibilities (with many variations). I won’t recap here because his text is more understandable than I could make it.

As far as I can tell (from my vantage point of full ignorance), Hicks has, so far, worked both of the extremes. But there seems to be a lot of choices between major label and roll your own. It will be interesting to see where he would choose to go next, but I think the “licensing model” sounds particularly interesting. Byrne makes it clear that there is no one right choice:

No single model will work for everyone. There’s room for all of us. Some artists are the Coke and Pepsi of music, while others are the fine wine — or the funky home-brewed moonshine. And that’s fine. I like Rihanna’s “Umbrella” and Christina Aguilera’s “Ain’t No Other Man.” Sometimes a corporate soft drink is what you want — just not at the expense of the other thing. In the recent past, it often seemed like all or nothing, but maybe now we won’t be forced to choose.

Ultimately, all these scenarios have to satisfy the same human urges: What do we need music to do? How do we visit the land in our head and the place in our heart that music takes us to?

Will Hicks’ next release be a fine wine or funky brew? Sweet, either way.

Umbrella, Rihanna

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Ain’t No Other Man, Christina Aguilera

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categories: biz