Having become a total ‘tube-head over the past few years, I’ve seen a lot of amateur video. Some of it is good because it’s just decent quality capture of a good performance, but not all that much of it is really creatively crafted. Not surprising - it ain’t easy! But there is a fair amount of really good stuff in the entertainment arena. The Cocker video I posted here still makes my face hurt every time I see it.

But I was surprised to see that some of the amateur political stuff is getting awfully good. Check out this ad. It’s not professional production, but it’s better than the pro ads at making a point without appealing to side issues*:


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(* The ominous music (which I like as just music) might count as an emotional side appeal. Something serious but less end-of-world might be less manipulative)

Shows that the alternative to soft-sell doesn’t have to be sarcasm and silliness.

categories: thought